PediaSure // AR Growth Test Instagram Filter
To reinforce the message to mums that the role of genetics on height growth from infancy to early childhood is relatively small, and during this lifetime, NUTRITION is a key influential factor to growth, we created PediaSure AR Growth Test Instagram filter that measures the kids height to help your child grow right on track!
The filter will also help mums to monitor and achieve their child’s growth potential.
We also created bite-sized digital videos that are played on various social media platforms. The videos targets parents who still believe on myths about their kid’s height. Myths such as, height is solely dependent on genetics and Asian kids are shorter
These digital videos will lead them to the PediaSure AR Growth Test on Instagram where parents can calculate their kids height.
