FairPrice // Finest Festival
The concept of the latest campaign was inspired by Singaporeans’ love affair with food, which has now extended into the kitchen. The Finest Festival campaign is bringing home dining to a whole new level, by producing food that not only tastes great, but looks the part as well.
The campaign features a group of handpicked specialists, the ‘Culinary Concierge’ team, which consist of an executive chef, food stylist and food photographer who will help out budding home cooks to create a fine dining experience in their own home.
“FairPrice aims to cater to customers from all walks of life. With the cosmopolitan selection available at our FairPrice Finest stores and the expertise of the ‘Culinary Concierge’ team, we hope to bring the finer things in life right into our shoppers’ homes,” commented Christina Lim, director of brand and marketing, NTUC FairPrice.
FairPrice Finest combines the heritage of a trusted brand with a whole new experience of fine living. It seeks to bring the finer things in life to the consumers, at prices that are affordable.
