Go Global

Google // Go Global

Google Go Global helps small and medium enterprises harness the power of the web to expand into markets worldwide.

Our task was to create all the online content for the programme.

Our launch films focused on two high-profile local brands, Swee Lee and Skin Inc, that had successfully established themselves in global markets through the use of Google’s digital marketing tools.

We then created a database of more than 30 learning videos to equip SMEs with the right knowledge to go beyond Singapore’s borders.
(To view Learning Videos)

The videos covered a diverse range of topics – from digital marketing and ePayments, to taxation and intellectual property law.

We also helped organise quarterly Go Global workshops. Our responsibilities included the planning of workshop themes, scheduling of speakers, content curation, and production of presentation materials.

Since its inception, the Go Global programme has trained nearly 1000 SMEs across Singapore.

It continues to go from strength to strength, with a target of 2500 SMEs to be digitally-trained and export-ready by 2019.