Carlsberg // Where's The Party
What if you were told a big, big star will be appearing somewhere very, very close to you – at a party whose location is absolutely secret? That the only way to gain entry is to hunt it down?
Carlsberg presents: Where’s the Party? – a series of guerilla musical experiences cunningly hosted at an unannounced club, the alley behind a pub, or a secret password-protected bar hidden behind a bookshelf. Always featuring various Mystery Performers you cannot miss. For this year the chosen Mystery Performer is Axwell from the famous electro house group Swedish House Mafia.
You’ll be partying with like-minded free-spirited explorers and rubbing shoulders with superstars of the global party/music scene. It’s FREE. It’s flowing with Carlsberg. It’s also the perfect build-up
– and the chance to win precious tickets – to the big global finale in Europe.